Birds seem to be all the rage these days. Bird-inspired designs grace the catwalks of Paris, New York, and Milan; art inspired by these feathered creatures hangs in the trendiest art galleries all over the globe; and the resourcefulness of nesting birds serves as inspiration for design and architecture. Birds are also prominently featured in pop culture—in the popular game Angry Birds, for instance—and have even invaded the corporate world in the form of company logos, the Twitter logo being one of the most iconic.

Among the most prominently featured birds in writing and music is the bluebird; it is globally accepted as a symbol of happiness, joy, confidence, and health. One of the first mentions of the bluebird of happiness in literature was in the Nobel prize-winning Belgian play L'Oiseau Bleu [The Bluebird], which was later adapted as the movie The Blue Bird, starring Shirley Temple. Bluebirds are also said to be the inspiration behind the legendary lyrics to “Somewhere over the Rainbow,” made famous by Judy Garland in The Wizard of Oz.

Somewhere over the rainbow
Bluebirds fly.
Birds fly over the rainbow.
Why then, oh why can't I?

The myth of the bluebird of happiness has deep roots in indigenous cultures across the globe and goes back thousands of years. Native American tribes considered this bird to be sacred, and in Russian fairy tales it is a traditional symbol of hope. In sailors’ lore, this mythical creature was associated with finding one's way, triumph in love and life, and victory in adversity.
These powerful symbolisms are the reason why we chose the bluebirds of happiness to be our company messenger, to represent SELEXIR as a bringer of hope, health, rejuvenation and empowerment. We hope to transmit these positive messages to our customers through our brand and wish to make their SELEXIR experience an uplifting and inspiring one.